Key question
Why your tech stack probably isn’t built for your business complexity?
The answer
Most brands choose tools based on urgency, revenue size, or what their peers use.
But real complexity doesn’t come from size. It comes from channels, countries, and catalogues.
We are here to help you explore your options—and approach your stack like a strategist, not an improviser.
Important disclaimer
This resource is meant to guide. Not decide.
Tech stack decisions are complex and should follow a deep understanding of your business foundations. Use this tool to get clarity, not to rush change.
Want to go deeper?
Learn more via our webinars
About us
Conway & Co is an ‘on-demand CTO’ for modern consumer & retail brands with ambition.
We combine deep e-commerce knowledge, strategic advice and hands-on engineering to help brands improve their digital maturity and use AI to solve real business problems.
