conway.world
conway
.world
An online magazine that decodes digital success in consumer & retail.
An online magazine that decodes digital success in
e-commerce.
An online magazine that decodes digital success in
e-commerce.
Most popular
Expert Interview #3 I Joost Hultink from Wildride
Wildride’s founder Joost Hultink on building a 700% traffic growth brand, one real problem at a time.
Aurelija Vycaite
May 5, 2025
How top brands adopt AI (and you could too)
Leading consumer & retail brands like Casper, Away, and Adore Me are seeing measurable results from AI. Learn how they're driving revenue, reducing costs, and building customer loyalty.
Aurelija Vycaite
Feb 18, 2025
Conway World
Featured
Expert Interview #4 I Nol Oosterom from ØLÅF
ØLÅF’s e-commerce lead Nol Oosterom isn’t your typical fashion operator. Before joining the Amsterdam-based brand, he spent a decade running a development agency. That background gave him a sharp technical eye and a clear sense of what slows companies down.
Aurelija Vycaite
Jun 26, 2025
Expert Interview #4 I Nol Oosterom from ØLÅF
ØLÅF’s e-commerce lead Nol Oosterom isn’t your typical fashion operator. Before joining the Amsterdam-based brand, he spent a decade running a development agency. That background gave him a sharp technical eye and a clear sense of what slows companies down.
Aurelija Vycaite
Jun 26, 2025
Recent insights
Conway’s law - the key to getting digital commerce companies fit for growth
When people design systems, they always seem to mirror the structures of their organisation.” This idea would become known as Conway’s law, and today, 54 years later, it still stands.
Jons Janssens
Jun 10, 2025
Conway’s law - the key to getting digital commerce companies fit for growth
When people design systems, they always seem to mirror the structures of their organisation.” This idea would become known as Conway’s law, and today, 54 years later, it still stands.
Jons Janssens
Jun 10, 2025
6 Major disruptions transforming digital commerce in 2025
Drawing from extensive market research and conversations with industry executives, we examine six key developments shaping consumer brands' strategic choices.
Aurelija Vycaite
Jan 21, 2025
6 Major disruptions transforming digital commerce in 2025
Drawing from extensive market research and conversations with industry executives, we examine six key developments shaping consumer brands' strategic choices.
Aurelija Vycaite
Jan 21, 2025
Expert Interview #4 I Nol Oosterom from ØLÅF
ØLÅF’s e-commerce lead Nol Oosterom isn’t your typical fashion operator. Before joining the Amsterdam-based brand, he spent a decade running a development agency. That background gave him a sharp technical eye and a clear sense of what slows companies down.
Aurelija Vycaite
Jun 26, 2025
Introducing our Digital Maturity Test
We built a resource for consumer & retail leaders feeling the pressure to scale, automate, or explore AI, but are running into delays, complexity, or rising costs.
Aurelija Vycaite
Jun 22, 2025
Explore our
resources to
win the e-com
game
Explore our
resources
to win the
e-com game
Conway Tech Stack Navigator
An independent exploration tool that will help you gain a clear view of the technical infrastructure
Conway Tech Stack Navigator
An independent exploration tool that will help you gain a clear view of the technical infrastructure
Conway Tech Stack Navigator
An independent exploration tool that will help you gain a clear view of the technical infrastructure
Why your tech strategy is your business strategy
If e-commerce technology is not managed properly, the life of a digital leader is hard.
Aurelija Vycaite
Mar 4, 2025
Why your tech strategy is your business strategy
If e-commerce technology is not managed properly, the life of a digital leader is hard.
Aurelija Vycaite
Why your tech strategy is your business strategy
If e-commerce technology is not managed properly, the life of a digital leader is hard.
Aurelija Vycaite
Mar 4, 2025
How top brands adopt AI (and you could too)
Leading consumer & retail brands like Casper, Away, and Adore Me are seeing measurable results from AI. Learn how they're driving revenue, reducing costs, and building customer loyalty.
Aurelija Vycaite
Feb 18, 2025
How top brands adopt AI (and you could too)
Leading consumer & retail brands like Casper, Away, and Adore Me are seeing measurable results from AI. Learn how they're driving revenue, reducing costs, and building customer loyalty.
Aurelija Vycaite
How top brands adopt AI (and you could too)
Leading consumer & retail brands like Casper, Away, and Adore Me are seeing measurable results from AI. Learn how they're driving revenue, reducing costs, and building customer loyalty.
Aurelija Vycaite
Feb 18, 2025
The digital leader's guide to actually useful AI: start here to get real results
This article is based on Conway & Co’s presentation "Beyond the Hype - How AI Impacts the Backbone of Your Business" at the private equity event "Handen in de Klei" in Amsterdam.
Aurelija Vycaite
,
Jons Janssens
Dec 5, 2024
The digital leader's guide to actually useful AI: start here to get real results
This article is based on Conway & Co’s presentation "Beyond the Hype - How AI Impacts the Backbone of Your Business" at the private equity event "Handen in de Klei" in Amsterdam.
Aurelija Vycaite
,
Jons Janssens
The digital leader's guide to actually useful AI: start here to get real results
This article is based on Conway & Co’s presentation "Beyond the Hype - How AI Impacts the Backbone of Your Business" at the private equity event "Handen in de Klei" in Amsterdam.
Aurelija Vycaite
,
Jons Janssens
Dec 5, 2024
Tech stack anatomy & glossary
An e-commerce tech stack consists of various layers, each playing a specific role in ensuring smooth operations.
Aurelija Vycaite
Nov 20, 2024
Tech stack anatomy & glossary
An e-commerce tech stack consists of various layers, each playing a specific role in ensuring smooth operations.
Aurelija Vycaite
Tech stack anatomy & glossary
An e-commerce tech stack consists of various layers, each playing a specific role in ensuring smooth operations.
Aurelija Vycaite
Nov 20, 2024
Brand Radar
Learnings from the industry: which brands are winning and why?
Brand Radar
We rate, rank, and review top consumer and retail brands to define what brings success in digital commerce
Brand Radar
We rate, rank, and review top consumer and retail brands to define what brings success in digital commerce
Brand Radar
We rate, rank, and review top consumer and retail brands to define what brings success in digital commerce
Brand Radar: our methodology
How we built the Brand Radar
Aurelija Vycaite
Dec 12, 2024
Brand Radar: our methodology
How we built the Brand Radar
Aurelija Vycaite
Brand Radar: our methodology
How we built the Brand Radar
Aurelija Vycaite
Dec 12, 2024
Brand Radar: Top 100 Dutch 🇳🇱 consumer brands in 2024
Our analysis of 300+ Dutch consumer brands in 2024 provides insights into which companies excel at digital commerce and what drives their success.
Aurelija Vycaite
Dec 12, 2024
Brand Radar: Top 100 Dutch 🇳🇱 consumer brands in 2024
Our analysis of 300+ Dutch consumer brands in 2024 provides insights into which companies excel at digital commerce and what drives their success.
Aurelija Vycaite
Brand Radar: Top 100 Dutch 🇳🇱 consumer brands in 2024
Our analysis of 300+ Dutch consumer brands in 2024 provides insights into which companies excel at digital commerce and what drives their success.
Aurelija Vycaite
Dec 12, 2024
Brand Radar: Top 50 Wellness DTC brands
In the 5th edition of Brand Radar, we're delving into the Wellness industry, which has shaped the DTC world quite significantly.
Aurelija Vycaite
Jun 18, 2024
Brand Radar: Top 50 Wellness DTC brands
In the 5th edition of Brand Radar, we're delving into the Wellness industry, which has shaped the DTC world quite significantly.
Aurelija Vycaite
Brand Radar: Top 50 Wellness DTC brands
In the 5th edition of Brand Radar, we're delving into the Wellness industry, which has shaped the DTC world quite significantly.
Aurelija Vycaite
Jun 18, 2024
DXP Snapshot I The strategy behind Huel's incredible brand advocacy
We have examined the purchasing journey of Huel, a disruptive DTC player in the European wellness industry with an army of loyal customers.
Aurelija Vycaite
Jun 4, 2024
DXP Snapshot I The strategy behind Huel's incredible brand advocacy
We have examined the purchasing journey of Huel, a disruptive DTC player in the European wellness industry with an army of loyal customers.
Aurelija Vycaite
DXP Snapshot I The strategy behind Huel's incredible brand advocacy
We have examined the purchasing journey of Huel, a disruptive DTC player in the European wellness industry with an army of loyal customers.
Aurelija Vycaite
Jun 4, 2024
Webinars
Conway & Co masterclasses for digital leaders in e-commerce.
Webinar I Getting a grip on technology expenses
There is no commercial success without the right technology stack in the digital age. But how can you tell the good technology from the bad when your business depends on it? We will share what we have learned and help you master decision-making.
Webinar | Building an e-commerce growth engine (part II)
How to create flywheel that funds its own growth by putting the one that pays you money at the heart of everything you do? The simple purpose of a growth engine is the ability to acquire customers for less than their lifetime value to the company. Also known as the ‘LTV:CAC ratio’.
Webinars
Conway & Co masterclasses for digital leaders in e-commerce.
Webinar I Getting a grip on technology expenses
There is no commercial success without the right technology stack in the digital age. But how can you tell the good technology from the bad when your business depends on it? We will share what we have learned and help you master decision-making.
Webinar | Building an e-commerce growth engine (part II)
How to create flywheel that funds its own growth by putting the one that pays you money at the heart of everything you do? The simple purpose of a growth engine is the ability to acquire customers for less than their lifetime value to the company. Also known as the ‘LTV:CAC ratio’.
Expert Interview #4 I Nol Oosterom from ØLÅF
ØLÅF’s e-commerce lead Nol Oosterom isn’t your typical fashion operator. Before joining the Amsterdam-based brand, he spent a decade running a development agency. That background gave him a sharp technical eye and a clear sense of what slows companies down.
Expert Interview #4 I Nol Oosterom from ØLÅF
ØLÅF’s e-commerce lead Nol Oosterom isn’t your typical fashion operator. Before joining the Amsterdam-based brand, he spent a decade running a development agency. That background gave him a sharp technical eye and a clear sense of what slows companies down.
Expert Interview #3 I Joost Hultink from Wildride
Wildride’s founder Joost Hultink on building a 700% traffic growth brand, one real problem at a time.
Expert Interview #3 I Joost Hultink from Wildride
Wildride’s founder Joost Hultink on building a 700% traffic growth brand, one real problem at a time.
Expert Interview #2 I Niek Schreurs from Spinoza
By leading a modern psychedelics brand, Niek gathered learnings on educating a curious audience, connecting people to a community, and building a product that is based on true needs, not assumptions.
Expert Interview #2 I Niek Schreurs from Spinoza
By leading a modern psychedelics brand, Niek gathered learnings on educating a curious audience, connecting people to a community, and building a product that is based on true needs, not assumptions.
Expert Interview #1 I Dick de Leeuw from MR MARVIS
In the first episode of Conway Expert Interviews, we talk to Dick de Leeuw, e-commerce director at MR MARVIS, who revolutionises online retail by blending technical expertise with strategic vision.
Expert Interview #1 I Dick de Leeuw from MR MARVIS
In the first episode of Conway Expert Interviews, we talk to Dick de Leeuw, e-commerce director at MR MARVIS, who revolutionises online retail by blending technical expertise with strategic vision.
© 2025 Conway & Co B.V. i
© 2025 Conway & Co B.V. i
© 2025 Conway & Co B.V. i
