Written by
Aurelija Vycaite
Jons Janssens
Newsletter
Why does growth bring chaos?
→ Read this newsletter in original format here.
Though growing brands are often aware of the complexity trap, it doesn’t hit all at once. It creeps in over time through new markets, new sales channels, new hires, new tools.
Suddenly, inventory is right in the warehouse but wrong online. Prices don’t sync across channels. Quick manual system updates now require FTEs.
These are signals that your company’s setup simply can’t keep up as the scale grows. We call that low digital maturity: it slows execution, inflates costs, and turns small problems into system-wide delays. Most brands look at symptoms in isolation: a pricing bug, a campaign delay, a broken integration. But improving digital maturity means stepping back to see how these problems are connected, and fixing the system behind them.
That’s how you scale without chaos.
Curious where your biggest friction points are? Take our Digital Maturity Test to get instant results.
Recent insights
Most teams aren’t blocked by ambition. They’re blocked by complexity
This 5-minute test maps your digital maturity across strategy, tech, data, and team, showing what the problem and focus are to improve your digital maturity before AI, scale, or transformation are even possible.
Take the test → here
Tech Stack Navigator
Noibu
Detects, prioritises, and helps fix hidden e-commerce bugs or errors that disrupt customer journeys and conversions.
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An AI-powered ad-maker.
Zonka Feedback
An easy-to-use surveying and CX tool for gathering insights directly from your customers.
Continue exploring
→ Dive into our independent exploration tool to gain a clear view of your digital commerce tech infrastructure here.
Conway Brand Radar
Top 3 wins in digital commerce this month
Each month, we break down brands that crushed it—whether through massive revenue jumps, bold funding rounds, or innovative product launches. The goal is not just to celebrate wins but to uncover what they signal for the industry.
Typology
Paris-based Typology, France’s top-selling digital-native skincare brand, notched an unconventional win in late May 2025 by expanding into luxury hospitality instead of retail stores. The brand announced a partnership with Accor’s MGallery boutique hotels, supplying in-room amenities and spa products across the chain.
Traffic in April 2025: 1.7M
YoY traffic growth: +64%
DXP highlight: Diagnostic test
Velasca
Velasca, a Milan-based shoe and apparel label blending Italian craftsmanship with e-commerce – reported robust growth and big ambitions in April 2025. After 9% revenue growth in 2024 (to €23.5 M), Velasca announced plans to open 37 new stores by 2028 across Europe and the US.
Traffic in April 2025: 837.8K
YoY traffic growth: +83%
DXP highlight: Artisinal craftsmanship story
Touchland
In May 2025, Touchland, a design-forward hand sanitiser and fragrance brand, was acquired by Church & Dwight for up to $880 million; a remarkable exit for a company that began with a Kickstarter campaign in 2018. Touchland transformed hand sanitiser from a utilitarian product into a fashion accessory, which resonated with younger consumers.
Traffic in April 2025: 181K
YoY traffic growth: +108%
DXP highlight: Special editions & collabs
What we're reading:
AI & Technology:
The state of AI: How organizations are rewiring to capture value⎮McKinsey
Google Shopping adds three new AI tools within product listings ⎮Retail Brew
WTF are GEO and AEO? (and how they differ from SEO) ⎮Digiday
North Face and Cartier customer data stolen in cyber attacks⎮BBC
Global digital commerce:
Luxury Brands Are Paying for Over-the-Top Price Hikes⎮The WJS
Rhode to be acquired by Elf Beauty for $1 billion ⎮Vogue Business
Retailer Temu's daily US users halve following end of 'de minimis' loophole⎮Reuters
Typology Expands Into Hospitality, Proving Retail Isn’t The Only Path ⎮ Forbes
Local news:
Otrium-oprichter: ‘AI en robots maken e-commerce winstgevend ⎮Twinkle
SportOkay.com opent Nederlandse webshop⎮retailtrends.nl
DHL introduces monthly fee for businesses⎮ecommercenews.eu
Conway Talent Network
Explore recently added opportunities in our network.
Marketing & E-commerce Director⎮Omoda⎮Zwolle
Head of Digital Customer Experience⎮G-Star RAW⎮Amsterdam
Senior Data Scientist⎮Nowatch⎮Amsterdam
Senior Manager Digital Analytics⎮Adidas ⎮Amsterdam
E-commerce Manager⎮Alpine ⎮Utrecht
Head of Marketing I Naïf | Scheveningen
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