Written by
Aurelija Vycaite
Strategy
We built a tool to help you see the system behind your daily friction
→ Take the test here
It’s for digital leaders in consumer and retail brands feeling the pressure to scale, automate, or “do something with AI”, but finding that things don’t move as fast as they should.
This test helps you diagnose what’s slowing you down. Not at the surface level (tools, tickets, tactics), but across the system: strategy, data, tech, people, and execution.
Why we built it
Most digital teams don’t lack ambition. But too often, good ideas get stuck in the machinery.
Manual workarounds. Handoff issues. Messy reporting. Execution drag.
We built this test to help leaders see those frictions for what they are: signals of low digital maturity. Not a reflection of team quality but of how disconnected the operating model has become.
The test maps your setup across 7 critical components and shows you where maturity gaps are creating friction. The result is a clear, shareable snapshot of what’s working, what’s not, and what to focus on next.
How digital maturity affects complexity and growth
Growth creates complexity: new tools, new hires, new markets. Every step adds friction unless the system is ready for it.
Without a mature foundation, teams slow down. Automation breaks. Costs rise. And AI rollouts fall flat because they amplify problems instead of solving them.
Digital maturity is what keeps complexity manageable. When your stack, processes, data, and people are aligned, you can ship faster, automate reliably, and scale without chaos.
This test gives you a baseline for that readiness and a way to talk about the problem internally with structure, not blame.
Who it’s for
This tool is for digital leaders navigating complexity. Whether you’re expanding channels, stuck in tool sprawl, or facing AI pressure from the board. It helps you cut through the noise and make decisions with clarity.
