Written by
Aurelija Vycaite
Brand Radar
Explore the full list here:
Top 250 Dutch brands
Key insights
Companies with the highest traffic volume are mostly multi-category retailers or apparel, shoes & accessory brands. The average monthly website traffic among the top 250 brands is 6.25M.
The average digital experience (DXP) score across all the included brands was 3.35, which on our evaluation scale is defined as “Okay”.
The most extensive product category among consumer brands and retailers is "Apparel, Shoes & Accessories." Within this category, 82 brands are featured on Brand Radar, comprising 62% consumer brands and 38% retailers. The average DXP score in this category is 3.4 points.
Among the brands with excellent digital experience evaluations, the majority were apparel, shoes & accessory or food & drinks brands. 50% were consumer brands and 50% were retailers.
